The company also will begin taking a more strategic approach to its business model, it said, by eliminating non-core products and services that are not producing a satisfactory return and exploring "new growth opportunities for leveraging its competitive advantages and large sales organization.The company has been a travel agency, a mall, a coffee shop, an insurance broker, electricity provider, online identity protector, girdle store, cosmetics firm, picture frame distributor, and probably many more.
Travel has never been a big margin industry and it was obvious that the money YTB earned was produced primarily from the recruitment of others into the various programs. Even today, there is the Leadership Summit that costs $500 to join and $149 a month simply to learn how to make money in YTB.
One thing is for sure, YTB seems to have lost any focus they may have had and this year will be an interesting one. With laying off 1/3 of their employees (last reported figures to the SEC in 2010 stated 120), that drops it to 80. However, it is suspected that there may have been even less. Will that be enough to support the recruitment efforts?
MLM junkies are known to hop from one program to the next regardless of the product or service. Will this recent shakeup scare their heavy hitters off and send them fleeing to ViSalus, World Ventures, or the next get rich quick scheme?
Read more: http://www.thetelegraph.com/articles/ytb-70286-international-third.html#ixzz1v8B7uZPS