Some YTB And ZamZuu Comparisons

Since YTB and ZamZuu are online shopping sites, I was curious as to how much traffic they were drawing. It was quite a surprise.

While traffic certainly does not equate to sales, I suspect it is a good performance indicator and a metric that might be of interest to many.

Here is the TOTAL traffic for ALL of the YTB travel sites:




According to the 2010 Travel Weekly Power List, Onetravel.com was ranked #44 to YTB's #29, yet they have1.2 million site visitors per month to YTB's 42,000. 



While YTB's graph seems to be scattered and perhaps even trending down, it looks like Onetravel.com is trending up significantly.

But what about the girdle, lotions and potions side of YTB?  Shop YTB Aisle 19 ZamZuu is poised to be (according to the master distributor) the "largest distribution channel of product in the world by 2020." ZamZuu, it was said, was on target to dwarf Amazon, Walmart and all the rest combined.  So how are they doing?

Here is the TOTAL traffic for ALL of the ZamZuu shopping sites:




It seems that after a slight bump after the last convention, it has flattened or declined a little bit with only 44,600 people visiting the site to shop each month. I wonder how much they are buying?

But what about one of the direct competitors to the ZamZuu opportunity?  Market America seems like they are also in a downspin; yet they still have twice the volume!

MarketAmerica.com traffic:





But why worry about the bit players like Market America when the likes of Amazon and Walmart are within reach?  To win this battle, the reps are going to have to kick up the recruiting a notch--and I suspect start finding people that will actually buy on the site.

Here is the monthly traffic for Amazon.com:





And Walmart.com




With Walmart at 26.4 million visitors per month and Amazon at 74.4 million visitors, I might suggest that YTB/ZamZuu has a lot of work to do. Maybe the Coach can rally those 10,000 millionaires that he made to see if they can step up to the plate?

ZamZuu Versus Amazon!



Yes, that line at the bottom--the flat one...that is the YTB/ZamZuu traffic compared to Amazon. Does YTB/ZamZuu include this type of information in the weekly rah rah calls? Just wondering?