Sigh...You Would Think They Might Get It....

YTB is full of contradictions.  They have jazzed up the Biz Reports and I just got the jazzed up version of the Travel Compass on Thursday saying that they are a TRAVEL company and so forth.  Here is the banner (emphasis theirs):

Welcome to the YTB Travel Compass, a newsletter dedicated solely to TRAVEL and to helping you, the RTA, grow your YTB travel business. We will provide you with information that is vital to the growth of your travel business, from Booking Engine updates to Vendor spotlights to Travel Training Schedules. Watch upcoming issues for RTA Spotlights, Guest Columnists, Seminars at Sea, and so much more! At YTB, travel IS our business!

And then I see that there is last week's press release. They have hired a Chief Marketing Officer. Well, one would think that a company faced with the issues they are faced with might hire someone in marketing that might have some background in..oh I don't know, maybe TRAVEL? Am I out of line in my thinking that the #26 largest travel company according to Travel Weekly might have an executive that have a background in travel? Maybe a Board member? Not a one of them!

Here is the background on the new Chief Marketing Officer, James M. Tackett:

• Avon (MLM)
  
• Nikken (MLM)
  
• Herbalife (MLM)
  
• Pre-Paid Legal (MLM)
  
• Shaklee (MLM)
  

and a real shocker....

• Primerica (MLM)

Oh, and he helped produce some in-flight entertainment for United.

But then again, it does not specifically say that this MLM Guru was hired to market travel.  Maybe he is going to work on the next venture for Tomer & Son!